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Trading on Target: How To Cultivate a Winner's State of Mind, by Adrienne Toghraie
Free Ebook Trading on Target: How To Cultivate a Winner's State of Mind, by Adrienne Toghraie
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A leading trainer of traders explains the process and pitfalls to trading success
While advances in trading tools and technology have increased the potential for capturing profits, the fact is that if you're mentally unprepared to enter today's markets, you'll probably end up making many costly mistakes. Nobody understands this better than Adrienne Toghraie, an expert Trader's Success Coach and master practitioner of Neuro-Linguistic Programming (NLP) for the financial and business communities. Now, with Trading on Target, she shares her extensive experiences—as well as the stories of real-world traders—to help you overcome the self-imposed limitations keeping you from reaching trading success.
Engaging and informative, this accessible guide takes a detailed look at what you need to become a psychologically, and emotionally, mature trader. Page by page, Toghraie pulls it all together and reveals the attitudes, perceptions, and insights that will allow you to excel at this difficult endeavor. Along the way, she also provides practical solutions to dealing with the oldest hang-ups commonly found among those who aspire to succeed in trading, and offers advice on how to gain and maintain self-discipline in today's dynamic markets.
- Shows how to overcome the various obstacles to becoming a top trader
- Explores how you can let go of emotional states that can affect your trading
- Offers insights on taking the right action and making better trading decisions
- Reveals how to expand yourself in order to reach the next level of trading success
Wherever you are in your ability as a trader, there is always room to grow. Adrienne Toghraie has seen this firsthand during her twenty-one years in the business of working on trader discipline. With this book, she'll help you develop a winning trading mindset and put you in a better position to break through the barriers that have been holding you back.
- Sales Rank: #1984284 in Books
- Published on: 2011-07-05
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .92" w x 6.30" l, .97 pounds
- Binding: Hardcover
- 239 pages
From the Inside Flap
While advances in trading tools and technology have increased the potential for capturing profits, the fact is that if you're mentally unprepared to enter today's markets, you'll probably end up making many costly mistakes. Nobody understands this better than author Adrienne Toghraie, an expert Trader's Successs Coach and master practitioner of Neuro-Linguistic Programming (NLP) for the financial and business communities.
Now, with Trading on Target, she shares her extensive experiences—as well as the stories of real-world traders—to help you overcome the self-imposed limitations keeping you from reaching the next level of trading success.
Engaging and informative, this accessible guide takes a detailed look at what you need to become a psychologically, and emotionally, mature trader. Page by page, Toghraie pulls it all together and reveals the attitudes, perceptions, and insights that will allow you to excel at this difficult endeavor. Along the way, she also provides practical solutions to dealing with the oldest hang-ups commonly found among those who aspire to succeed in trading, and offers advice on how to gain and maintain self-discipline in today's dynamic markets.
Divided into five comprehensive parts, Trading on Target will show you how to:
-
Overcome obstacles to becoming a top trader
-
Let go of emotional states that can affect your trading
-
Take the right action and make better trading decisions
-
Expand yourself in order to reach the next level of trading success
-
And much more
Wherever you are in your ability as a trader, there is always room to grow. Adrienne Toghraie has seen this firsthand during her twenty-one years in the business of working on trader discipline. With this book, she'll help you develop a winning trading mindset and put you in a better position to break through the barriers that have been holding you back.
From the Back Cover
Praise for TRADING ON TARGET
"Trading on Target could be just as appropriately entitled 'Living on Target' as it encompasses the complete myriad of things traders experience each day, in and outside the markets. I found myself particularly drawn to the section on understanding 'danger days,' but the rest of the book is equally educating and interesting. This book is a must-read in my opinion, and I would highly recommend it for anyone involved in trading or any type of investing."
—Larry Pesavento, author, Trade What You See
"Adrienne's new book should go to the top of every trader's list of books to read. This is her best work yet and will soon be known as a must-read for anyone trading the markets."
—Greg Capra, CEO, Pristine.com
"No matter what kind of trader you are, you will find your hang-ups and habits discussed in Trading on Target. Take a good long look at the shortfalls Adrienne points out; in all likelihood, you will get a new perspective on the obstacles that hold you back and new ideas for becoming a more successful trader."
—Sunny J. Harris, author, TradeStation Made Easy!
"I've known Adrienne and her work for nearly a decade now. She has helped many of my professionals over the years. I'm glad she has put her talents into book form. A good read."
—Don Bright, Director, Bright Trading, LLC
"Adrienne has done it again. In this book, she has condensed in easily understood language many of the issues that arrest traders in their efforts to reach the next level of success."
—Roger Reimer, trader, and Associate Editor, the Forex Journal and the Trader's Journal
"Trading on Target explains why the following formula works: the right plan + discipline = trading profits. Most interestingly, Trading on Target includes stories of how real traders overcame emotional and attitude roadblocks and took action to return to profitable trading."
—Donald Vialoux, past president, Canadian Society of Technical Analysts, and writer for www.timingthemarket.ca
"Trading on Target will help traders overcome the inner psychology problems preventing them from successfully trading the markets. This book is highly recommended for both new and experienced traders who want to make a success of trading."
—Larry Jacobs, Editor, Traders World magazine
"I, along with many of my student traders, have seen our trading improve remarkably from Adrienne's in-depth knowledge of trading psychology."
—Ken W. Chow, Developer, SuperStructureTrading
"A lot of Japanese traders are grateful to Adrienne. Trading on Target teaches traders how to make money and live an ideal and happy life."
—Takaaki Sera, Managing Editor, Pan Rolling (Japan)
About the Author
Adrienne Toghraie is an internationally recognized authority in the field of human development and a master practitioner of Neuro-Linguistic Programming (NLP) for the financial community. She is the founder and President of Trading on Target, a company dedicated to helping traders achieve a high level of success through self-help courses and individual counseling. Toghraie has provided training for many major financial institutions and organizations, including the Chicago Board of Trade, the Chicago Mercantile Exchange, the New York Mercantile Exchange, the American Association of Individual Investors, the Market Technicians Association, Pristine.com, optionsXpress, and Equis International. Her website is www.tradingontarget.com.
Most helpful customer reviews
22 of 27 people found the following review helpful.
OK if you are a beginner
By R. Tseng
I found the book touches on many topics but didn't thoroughly investigate any of them. Many chapters introduces a topic and often discusses the importance of it (sometimes not related to trading at all) and then loosely tries to make a connection with trading in the conclusion of the chapter. After having read many books on Trading Psychology this is the book I found to be the most lacking in depth. It's ok if you're new to the genre and looking for a general overview but anyone who has read a book on the subject won't find anything revolutionary here.
I would recommend "Daily Trading Coach" or any other book by Brett N. Steenbarger, Mark Douglas, Ari Kiev. If you are looking for a quick read on Trading Psychology I would recommend "High Performance Trading" by Steve Ward which I found to be much more practical and succinct.
8 of 10 people found the following review helpful.
Must read for traders
By Robert Weinstein
For years I have heard many things about traders and the success rate. Often you will hear that 90% or more of traders fail. I am not sure what the number is but my experience would lead me to believe the number is very high but not nearly 95%.
At the same time, I have read about trading systems working year after year, and obtainable to anyone with a simple Google search. Many successful traders have advised me they could give away their trading system and it wouldn't matter because most people would not follow it anyway.
On one hand most people lose money, and on the other there are freely available systems that produce gains. It may certainly appear something is factually in error. If you believe people act in their own self interest as I do, how can it be true that traders and investors would willingly lose money when unnecessary?
I believe the gap between traders producing positive returns from trading and traders who lose money may be found in their thoughts and beliefs about themselves and those around them. In the book "Trading On Target" by Adrienne Toghraie and published by Wiley Trading, the importance of what it takes mentally to be successful in trading (and applicable to many other areas in life) is clearly identified with possible solutions to overcome the obstacles.
Toghraie writes in short, lesson type of chapters building on each other, making this book an easy and understandable experience. Toghraies writing style works perfectly for busy people who may not have a chance to sit down for an hour or more at one time to read. The comparisons of people entering into the world of trading are exactly what I observe in my chat room all too often. Those who take the time and move slowly without the great desire to "make a fast buck" and or treat trading like a trip to Vegas are the ones who are still in the chat a year later. There are many traders who I come across that I would like to hand a copy of Trading On Target to, and say "you will fail to read this at your own peril."
Toghraie masterfully describes why we do things that "just don't make sense" until the motivations behind our actions are revealed by reading. As most experienced traders will say, being overly intelligent is not a requirement to make large amounts of money (although strength in math really does help), and many traders have gone from little or nothing to riches beyond imagination. Trading is the great even playing field and the real enemy for most is within. Facing demons that are within are nearly impossible without first understanding what you're facing. Trading On Target brings to light the importance of your family support system, your expectations of yourself, motivations for wanting to be a trader and a lot more. After understanding the importance and finding what may be the weak link in your ability to extract gains from the market, methods and techniques of modifying and or improving internal and external influences are provided.
After reading many books on physiology in the last couple of years, I have increasingly realized the importance physiology has with what shows up at the end of the year in my PnL statement. After reading this book, I believe my results will be better this year and every year going forward. That is a big deal when you consider the small price to pay for an enjoyable book. I expect to also enjoy greater returns year after year. Reading Trading On Target could be the best trade you make all year. Get the book, read it, and after a while do what I plan on doing, read it again for a refresher.
Toghraie writes in short, lesson type of chapters that really make this book an easy and understandable read. Toghraie's writing style works perfectly for busy people that may not have a chance to sit down for an hour or more at one time to read. The comparisons of people entering into the world of trading are exactly what I see in my chat room way too often. Those that take the time and move slowly without the great desire to "make a fast buck" and or treat trading like a trip to Vegas are the ones that are still in the chat a year later. There are many traders that I come across that I would like to hand a copy of Trading On Target to, and say "you will fail to read this at your own peril."
Toghraie masterfully describes why we do things that "just don't make sense" until the motivations behind our actions are reveled by reading. As most experienced traders will say, being overly intelligent is not a requirement to make large amounts of money (although strength in math really does help), and many traders have gone from little or nothing to riches beyond imagination. Trading is the great even playing field and the real enemy for most is within. Facing demons that are within is nearly impossible without first understanding what it is that you're facing. Trading On Target brings to light the importance of your family support system, your expectations of yourself, motivations for wanting to be a trader and a lot more. After understanding the importance and finding what may be the weak link in your ability to extract gains from the market, methods and techniques of modifying and or improving internal and external influences are given.
I have read many books on physiology in the last couple of years as I found have been realizing the importance it plays what shows up at the end of the year in my PnL statement. I opened up my first trading account around 1983 and I can say that because I read this book, I believe my results will be better this year and every year going forward. That is a big deal when you consider the small price to pay for an enjoyable book that will reap returns year after year. Reading Trading On Target could be the best trade you make all year, so why take a chance and lose out. Get the book, read it, and after a while do what I plan on doing, read it again for a refresher.
3 of 3 people found the following review helpful.
Targeting Your Hard Earned Cash
By Amazon Customer
Please save your money, her book and other wares she sells like private 2-day $7,500.00 consultation is shameful. To learn the psychology side of the trading game at a fair price from an author who has actually cash traded an account, purchase Mark Douglas, Trading in the Zone available here on Amazon. I've purchased and researched both. And please, do not trade real cash money you can't afford to lose, the game is brutal no matter how much research you think you've done, and these people professing to work with higher achievers and can make you the best trader you can be are "selling you an expensive line." Before you consider any persons advice in this game or any other, ask to see their last ten days of daily cash trading statements, you won't get them, if you do, compare them to the real deal because its probably a fake. Stay frosty!
See all 17 customer reviews...
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